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Approximately 400 women attended the audition, during which they were placed in groups of ten and danced a routine to "Stay" by Eternal, followed by solo auditions in which they were asked to perform songs of their own choosing.
After the video was released, the Spice Girls had their first live TV slot on broadcast on LWT's Surprise Surprise.
On 7 July 1996, the Spice Girls released their debut single "Wannabe" in the United Kingdom.
In the weeks leading up to the release, the video for "Wannabe" (directed by Swedish commercials director Johan Camitz and shot in April at the Midland Grand Hotel in London), got a trial airing on music channel The Box.
and Liam can't move for tabloid frenzy – an all-girl, in-yer-face pop group have arrived with enough sass to burst that rockist bubble." Riding a wave of publicity and hype, the group released their next singles in the UK and Europe; in October "Say You'll Be There" was released topping the charts at number one for two weeks.
In December "2 Become 1" was released, becoming their first Christmas number-one and selling 462,000 copies in its first week, The single, written by the Spice Girls, Richard Stannard, and Matt Rowe also proved to be a catalyst in helping the Spice Girls break into the notoriously difficult US market when it debuted on the Hot 100 Chart at number eleven.
To ensure they kept control of their own work, they allegedly stole the master recordings of their discography from the management offices.