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When users are presented in searches, Quick Match or Quiver, their pictures are featured most prominently, but some profile data is included as well — usually just one paragraph.You can't get a sense of who someone really is from that paragraph, of course, but a user may write someone off because of poor spelling or other factors that are apparent in the clips.And since they're attractive themselves, their continued presence will drive pageviews.Just think: When an attractive user's photo shows up in a search of currently active users, it's more likely to receive clicks than a photo of an unattractive member.
Those two tools ask users to quickly respond positively or negatively to photos accompanied by segments of profile text.When people say “online dating,” this is what they mean.The setup of traditional dating sites remains fairly similar across all platforms.Another school of thought, backed up by OKCupid research, says that you really DON’T want magazine’s interviews with the most-messaged New Yorkers would seem to bear this out: Better to have half the population think you’re a 1 and half think you’re a 10 than for everyone to agree you’re a 6.Now, what if you don’t want to spend hours painstakingly customizing a profile? Inspired by the tech industry’s continued failure to invent “the straight Grindr,” in 2011 the writer Anne Friedman came up with a list of suggestions for making a hookup app that would be popular with women. Allow only ladies to search, which would supposedly eliminate the flood of messages that awaits any woman who signals she’s interested in casual sex.
He has worked as an editor at Engadget, Mashable and the Joystiq network, and currently leads content strategy as Editorial Director at Sprout Social.